Automotive companies are really looking for different ways to promote their new cars and Volkswagen has now decided to promote their all new Beetle in a different way. Volkswagen of America has recently announced that they will advertise the Super Bowl for the third time. Previously, Volkswagen decided to make use of the 30 second spot that is available for promoting their new cars and this year they will be promoting their all new Beetle in the 60 second premiere spot that they will get during the Super Bowl.
The all new Beetle will be available with the dealers in September 2012. Earlier in the advertisements consumers can only see the silhouette of the brand new car but in this advertisement consumers will see the 2012 Beetle for the very first time. Tim Mahoney, Chief Product and Marketing Officer for Volkswagen of America said that the company is really excited to show their new 2012 Beetle on football’s biggest stage. He added that the Super Bowl is the perfect platform and stage for the company to show off their new bold, dynamic and sporty Beetle ever made.
The 2012 Beetle is also referred to as Black Beetle and it has a muscular shape which is what generates so much of hype all over the globe. The car is available in two different forms which are sporty Beetle Turbo and stylish Beetle. The car also comes with latest interiors and state of the art technology that will make driving pleasure even better for the drivers and passengers.
