Honda Cars has released the production and automobile market performance statistics in December 2009, just before the winter/Christmas holidays. The facts projected on this very important business sector reflect that the overall economic picture is still gloomy.However, the prospects of a better turnover in 2010 are hopefully good.
Production
Photo by Rodgertm
Production in Japan decreased further in November for the 13th consecutive month since November 2008. Production analysis for China and elsewhere in other countries show an increase for the first time in the last 14 months since September 2008.The production in Asia and China has set new record for November 2009.
The average worldwide auto production still shows a drop for consecutive 13th month since November 2008.
Japanese Domestic Sales
The domestic market of Japan shows good signs of recovery with increasing sales in November 2009, 5th consecutive successful month since July 2009. The sales of the mini vehicles still kept low for 12th consecutive month.
Registration for new vehicles recorded an increase for the 8th successive month.
New vehicle registrations reported are:
- FIT cars with 17178 units, second best popular
- Insight cars with 9413 units, becoming 5th best
- Freed cars with 9239 units, becoming 7th best
- StepWgn 7501 units, becoming 10th best
- Life Mini 660cc 5943 units, becoming 7th best in mini category
Export of Cars from Japan
The exports in November 2009 decreased for the 14th consecutive month since October 2008.
Honda is now focusing on the small car market especially in India because Honda believes that small affordable cars are very much popular in countries like India where car parking and road traffic are major issues. Honda Siel Cars India now launch their another small car called Honda Brio which in Italian means energetic and cheerful. The car is already available in Indian market. Honda has tried to incorporate the best technology that it has to make this car fun and fuel efficient. The car also boasts of various features like having more space for the passengers and driver and provides safety features as well.
