BMW is leaving nothing behind to ensure that they provide global recognition to their Mini brand. The company is working hard to come up with better ideas that can help Mini to get global acceptance and therefore BMW has now decided that they will take Mini to the Middle East. After supporting the Berlin Film Festival in Germany and Burton Open Series in Laax Mini is now going to Middle East as the company has decided to come up with their first showroom in the Kingdom of Jordan. Mini is one of the most popular premium small car brands and the company has some good business strategies in mind to improve their global sales network.
Talking more about the move, Mini officials said that they had seen an improvement in sales in the Middle East which is why they have now decided to come up with a showroom in Jordan. As per the records, Mini sales in Jordan bounced up to 77% in the year 2011 which means that there is a good demand for the car in Jordan. The company announced that the new showroom will be available in the capital city of Amman where they will come up with full portfolio of Mini cars that they have. Hence, the showroom will have top car models here like Mini Clubman, Mini Convertible and Mini Countryman here. It was also announced that all Mini Cooper models along with Mini Cooper S models will be available here. Mini also claimed that apart from Jordan Mini is a popular brand in Emirates Abu Dhabi, Saudi Arabia, Kuwait, Qatar and Dubai.
