Photo by BMW
BMW is certainly working hard on MINI and now they have announced that they will be launching the new reveal film for the all new MINI Coupe on MINI’s YouTube channel. MINI said that the all new reveal film will be for those fans of MINI who have been waiting long enough for this car. The reveal film will have the first impression of the sporty MINI Coupe which is a two-seater and comes with innovative design which is the hallmark of MINI.
It was announced that the short reveal film will be a teaser for the launch of the all new MINI Coupe and it is a new kind of campaign that MINI has come up with to attract more attention from fans and even from people who are looking for better and smaller cars that make difference. The campaign will have Another Day, Another Adventure as its slogan and like always this time MINI has gone with a completely different way to market the brand new model.
The reveal film will have breathtaking driving scenes which are shot in various exotic locations. Some of the locations are Rio de Janeiro, Hong Kong and Iceland. As the name suggests MINI is a compact sports car and these locations are perfectly suited for the reveal film as it talks about the new adventure that MINI brings in. The reveal film is shot very much like a movie trailer and it will preview three new MINI commercials that will be aired from September onwards.
