The reputed Lexus, which was the first to built a two-storied hospitability suite for the corporates in the Birdcage enclosure, intends to add another feather to its cap in this year. It plans to build up an open-air deck for observation called the Sky Deck within the enclosure for a great view of the horse races at the Flemington Racecourse.
Lexus shall enhance the prestige of the Melbourne Cup Carnival, 2010 in its 150th year by sponsoring the 2010 Myer Fashions and supplying the vehicles for Melbourne Cup Parade. The prizes for the winners of the Myer fashions include an all new Lexus IS 250C convertible meant for the Racewear of Women. Along with this the winner of the Men’s Racewear shall get the chance to drive a Lexus vehicle for a year and besides this there shall be other Design Awards Winners. It has also been sponsoring the Melbourne Cup Community Fund’s Pin & Win Competition for the past 2 years. For the winner of this competition, there is a grand Lexus IS 350 F Sports Sedan waiting for him/her.
According to Sir Tony Cramb, the Chief Executive Officer of Lexus, the nature of the long term partnerships between Lexus and Melbourne Cup Carnival is a product of a genuine partnership and replica of the trust that all the customers place on Lexus and the popularity and support that the Melbourne Cup Carnival enjoys in Australia.
