BMW X3
Customization is the latest thing that car manufacturers are offering to their potential buyers because that gives a sense of authority to consumers that they can design their own cars that symbolizes their attitude and identity. BMW is one of the leading car manufacturers in the world and now they are offering their potential buyers to design their very own BMW X3 the way they want. Recently Martha Stewart accepted the invitation from the BMW for their new Dream It, Build It, Drive It program where she designed her own BMW X3. Martha Stewart went ahead and designed her own BMW X3 Sports Activity Vehicle as the part of the new program.
BMW has decided to make customization as their new marketing strategy to lure buyers and therefore they have launched their latest car BMW X3 with 70 million unique configurations that people can choose and design their own car. Martha decided to go for the best and went for sparkling bronze metallic exteriors from the three exterior colors that are available for customized BMW X3. She also went for the Sand Beige color Nevada leather interior along with Fineline Wave Wood interior trim to design her very own BMW for the first time.
Martha and the entire crew of The Martha Stewart Show recently went to Spartanburg, South Carolina where they had a look at the production of her uniquely designed BMW X3. It was for the first time that Martha had experienced anything like that with BMW and she went ahead and interviewed the people who were the part of production at the factory. In the last two days of her trip to Spartanburg, Martha went to BMW Performance Center where she decided to test the ultimate machine that she designed on BMW’s own personal track. However, Martha has still to receive her keys for her customized BMW X3 from the company after they quality test it once again.
