Lexus CT 200h
Video games have really become popular across the globe and therefore many car manufacturers make it as their way to promote their latest brands in the market. Lexus is now trying to promote its all new CT 200h Hybrid by merging with Xbox 360. Xbox 360 is a video game and entertainment system from Microsoft and together they will support All-Nighter. On 18th December, 2010, Lexus will sponsor the entire gaming marathon for Halo: Reach. Gamers who are logged in will have the chance to download Lexus content available and win more prizes that can go on for all night long.
The All Nighter is a gaming experience provided by Xbox Live where gamers can enjoy their games from dusk to dawn. Gamers can also view episodes of Darkcasting which is one of the famous incar talk show hosted by Whitney Cummings. Gamers can register themselves on the site and play and win games for the entire night. They can battle against any player across the globe from 6pm to 6am PST. Out of the total number of players only 8 players will be able to win 4000 Microsoft Points which they can use to purchase Arcade games, add-ons for games, movie and music downloads, and other gaming merchandise. However, to enter the site gamers will have to download Lexus All-Nighter Gamer Picture and then play Halo: Reach. It is said that the longer they play the more chances they have of winning the points.
Dave Nordstrom, Lexus Vice President of Marketing said that Lexus is trying to get more personalized with the customers and therefore they are looking for new ways to promote their brands and products. He said that gaming platform is very social and highly engaging and therefore they have chosen this method to market their new CT 200h Hybrid model.
