Car makers are now coming up with some of the best car models that can create a lot of buzz in the automobile industry. Recently, Lexus decided to create a storm and they came up with one of the best hybrid cars under their belt, the all new 2011 Lexus CT 200h. However, Lexus is trying to do something new with this car and for that they have announced to come up with the CT Remix Program. The program is designed to introduce the new Lexus CT 200h to consumers who are inspired by music in their lives. The car company has also announced that CT 200h will be the most fuel efficient car under their belt. The car designers have made sure that the car looks sleek and has dynamic handling with four power modes that can certainly make driving a pleasure for all the Lexus CT 200h consumers.
Dave Nordstrom, Vice President of Marketing for Lexus said that Lexus is now trying to reach the younger audiences and therefore they are looking to build better cars that are appealing and which suits their taste. Hence, to make their car more appealing they approached some of the top writers and remixers in the industry to see what are the current trends and what kind of music is really happening in the market. He further explained that the goal of CT Remix Program is to attract more customers to the music of CT Remixed campaign and that they can download that music through their mobile phones as ringtones and even as music files. Hence, they have got in touch with some of biggest producers in the music world like Alex Da Kid, LA Riots, Dave Aude, Bones Domingo, DJ Nesty, and Derek Bramble.
Talking to the press Derek Bramble said that probably this is for the very first time that any company has approach to create something very unique for their advertisement campaign but it is interesting as well. To promote the Lexus CT 200h the company will come up with four different advertisements each one will have a different remixed music to it. The four commercials will be titled as Challenge (Alex Da Kid), Forge (Bones Domingo), Details (DJ Nesty) and Escape (Derek Bramble). DJ Nesty said that Lexus is undergoing a transformation at this time and that is visible in their advertisement campaign as well. Each piece of music will be original music created by these DJs and producers and therefore it will definitely attract the young generation towards the brand. Bones Domingo said that there are many great artists attached with this CT Remix Program and therefore there is no doubt that this will be an instant hit. He also went ahead and applauded Lexus for coming up with such unique advertisement campaign that has never been done before. Dave Aude said that 2011 will be the biggest year for dance music and it is good to see that brands like Lexus are taking new steps to take music to the next level.
