Integrated marketing is really becoming popular all over the globe as various companies are now trying to merge together to market their services and products. Toyota is the latest of all the companies as the company has now decided to partner with Shazam to promote their new 2012 Camry. Toyota has now announced that consumers can now make use of Shazam mobile app to participate in the contest to win 2012 Camry. For this Toyota has also decided to show an ad which will be aired on NBC on Sunday, February 5 during the Super Bowl event.




