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Social networking is growing all over the world and one of the top luxury car brand Lexus has decided to go for the new technology that can help them to promote their new products. Although, Facebook is still working on the launch of Timeline. Lexus has decided to launch their new app that is based on the timeline concept that Facebook is trying to introduce shortly. The new app launched by Lexus will allow the company to get in touch with the consumers on a more personal level which will help them to make things better in the future. Lexus revealed that the app is known as Points of No Return and will focus on all new 2013 GS that will arrive in the stores in February 2012.

Getting the maximum impact at the right time is something that every car company is looking for and Chevrolet is no exception. The car company has decided to go with five different advertisements that they will air on Sunday, February 5, 2012 during the Super Bowl XLVI event. Joel Ewanick, Global Chief Marketing Officer at General Motors have said that they are really looking forward to this event where millions of people will watch the advertisements on the big screen and even on TV so they don’t want to miss out the opportunity they have where they connect with millions of consumers and show them the new products that they have in the market.

Integrated marketing is really becoming popular all over the globe as various companies are now trying to merge together to market their services and products. Toyota is the latest of all the companies as the company has now decided to partner with Shazam to promote their new 2012 Camry. Toyota has now announced that consumers can now make use of Shazam mobile app to participate in the contest to win 2012 Camry. For this Toyota has also decided to show an ad which will be aired on NBC on Sunday, February 5 during the Super Bowl event.

Every company today is looking forward to make the most of the events that are happening and therefore majority of the automobile companies are now trying to get their spot at the Super Bowl XLVI event where they can promote their new cars. Volkswagen of America has now announced that they will unveil their new commercial on the YouTube Channel and the same advertisement will be available in the second quarter of the Super Bowl event that will happen on Sunday, February 5, 2012. This is the third time that the company has decided to show their advertisement at the event.

KITT is real.

Back in the early 1980s, KITT, the talking black Camaro on the television show “Knight Rider” captivated audiences. A car that could respond to the driver’s requests and give information and directions? It seemed almost impossible – but if the technology presented at the 2012 Consumer Electronics Show (CES) is any indication, the impossible has happened.

Normally the home of computers, gadgets and other unbelievable technological devices, CES had some new and interesting entries this year: cars. Automakers from Detroit and around the world used CES to display some of the new technology that’s becoming standard in even the most basic economy cars.

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