BMW has been among the top automakers in the world and they have been busy launching their new cars. Recently, BMW announced the launch of their very first four door coupe that is a great combination of dynamism and elegance. The company has now announced that the all new BMW 6 Series Gran Coupe will make it global debut at the Geneva International Motor Show that will happen on 6 March 2012. Since this is the first four door coupe by BMW there is a lot of buzz in the auto market. On the other hand, BMW has decided to go for a trendsetting design that is dynamic and oozes elegance.
To provide the campaign launch, BMW has decided to go for total eclipse of the sun which they feel is a graceful but a breathtaking natural event that reveals the pure beauty of the nature. BMW has selected Beauty Revealed as the motto of their campaign for the BMW 6 Series Gran Coupe. Andreas-Christoph Hofmann, Head of BMW Brand Communications said that the all new BMW 6 Series Gran Coupe marks a new beginning of a chapter for BMW. It is the first four door coupe and it combines exceptional driving dynamics with breathtaking design that is not only aerodynamic but also shows off lot of elegance. The campaign makes use of total eclipse that highlights BMW 6 Series Gran Coupe model. The campaign images were shot by German photographer Georg Fischer and provides different angles of BMW 6 Series Gran Coupe.
