Acura has always remained one of the best brands by Honda and this time Acura is trying to do something new to keep in touch with the customers. Acura has now announced that they will be launching a new social marketing campaign that will help them to promote their new 2011 TSX Sports Wagon. To promote this car, Acura will come up with Compete Like a Pro campaign on Acura’s Facebook page that will allow all the Acura fans and users to participate in the campaign. The contestants will have to compete each other using their social networks to win the all new 2011 Acura TSX Sports Wagon.
2011 Acura TSX Sports Wagon
Steve Center, Vice President of National Marketing Operations said that the all new TSX Sports Wagon is a smart solution for all those who have active lifestyle. He further said that the new car is a blend of performance, luxury and utility and it will be a great vehicle for action sports athletes and enthusiasts who will be participating in their Compete Like a Pro campaign. The campaign kicks off on Jan 17, 2011 and contestants will have to register via Acura’s Facebook page. They will then have to create their profile and engage in social networks for more number of votes. Contestant with maximum number of votes will win the all new 2011 Acura TSX Sports Wagon.
Contestants will have to select from the list of sports and promote the car by telling why they should win the car. The qualifying sports are climbing, cycling, endurance, paddle boarding, skiing, snowboarding, surfing, water skiing, and whitewater kayaking. The 2011 TSX Sports Wagon is already available in the United States and has received good public response. It comes with a 2.4 liter inline four mater exclusively to five speed automatic transmission. The engine is capable to produce 201 horsepower and has an estimate of 30mpg on the highway. Acura has lined up six different models in the 2011 Acura series including this Sports Wagon. However, if you are interested in trying your luck and if you think you can promote the car better than anyone else than you can register yourself on Acura’s Facebook page.
